{"id":2437,"date":"2009-01-21T00:00:27","date_gmt":"2009-01-20T23:00:27","guid":{"rendered":"https:\/\/blog-alexis.monville.com\/?p=337"},"modified":"2009-01-21T00:00:27","modified_gmt":"2009-01-20T23:00:27","slug":"une-lame-de-fond-grandie-parmi-vos-clients-etes-vous-pret","status":"publish","type":"post","link":"https:\/\/blog-alexis.monville.com\/fr\/2009\/01\/21\/une-lame-de-fond-grandie-parmi-vos-clients-etes-vous-pret\/","title":{"rendered":"Une lame de fond grandie parmi vos clients. \u00cates-vous pr\u00eat ?"},"content":{"rendered":"<p><a href=\"http:\/\/www.forrester.com\/Groundswell\/book.html\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"border: 0pt none;margin: 10px\" src=\"https:\/\/i0.wp.com\/www.forrester.com\/Groundswell\/images\/cover.jpg?resize=245%2C286\" alt=\"\" width=\"245\" height=\"286\" \/><\/a><em><br \/>\nEn ce moment, vos clients sont en train d&rsquo;\u00e9crire \u00e0 propos de vos produits dans des blogs, remixent des videos de vos publicit\u00e9s sur YouTube. Ils vous d\u00e9finissent sur Wikipedia, se coalisent sur des r\u00e9seaux sociaux comme Facebook. Ce ph\u00e9nom\u00e8ne social, cette lame de fond (groundswell) a cr\u00e9\u00e9 un permanent et durable changement dans le fonctionnement du monde. La plupart des soci\u00e9t\u00e9s voit cela comme une menace.Vous pouvez le voir comme une opportunit\u00e9.<\/em><\/p>\n<p>C&rsquo;est que proposent deux analystes de Forrester, Charl\u00e8ne Li (<a title=\"Why I'm leaving\" href=\"http:\/\/blogs.forrester.com\/groundswell\/2008\/07\/why-im-leaving.html\" target=\"_blank\">qui a quitt\u00e9 depuis<\/a>) et Josh Bernoff dans le livre <a href=\"http:\/\/www.forrester.com\/Groundswell\/book.html\" target=\"_blank\">Groundswell<\/a> illustr\u00e9 de 25 cas d&rsquo;usage des technologies de ce qui est nomm\u00e9 le <a title=\"reprise de l'excellente pr\u00e9sentation de Common Craft\" href=\"http:\/\/blogs.forrester.com\/groundswell\/2007\/08\/web-20social-co.html\" target=\"_blank\">web 2.0<\/a> (le web ou l&rsquo;utilisateur contribue au contenu).<\/p>\n<p>Un livre passionnant !<\/p>\n<p>A ce propos, existe-t-il un \u00e9quivalent en fran\u00e7ais ?<\/p>\n<p><em>Quelques liens \u00e0 suivre :<\/em><\/p>\n<p>Le site associ\u00e9 au livre : <a href=\"http:\/\/www.forrester.com\/Groundswell\" target=\"_blank\">http:\/\/www.forrester.com\/Groundswell<\/a><br \/>\nUn commentaire d&rsquo;un lecteur (enthousiaste ?) : <a href=\"http:\/\/touscomplices.com\/2008\/08\/15\/groundswell-est-au-cluetrain-manifesto-ce-que-que-faire-a-ete-au-manifeste-du-parti-communiste\/\" target=\"_blank\">http:\/\/touscomplices.com\/2008\/08\/15\/groundswell-est-au-cluetrain-manifesto-ce-que-que-faire-a-ete-au-manifeste-du-parti-communiste\/<\/a><\/p>\n<p>Un autre lecteur s&rsquo;int\u00e9ressant \u00e0 la typologie contributeurs\/spectateurs : <a href=\"http:\/\/talentpower.free.fr\/?p=53\" target=\"_blank\">http:\/\/talentpower.free.fr\/?p=53<\/a><span style=\"color: #888888\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ce moment, vos clients sont en train d&rsquo;\u00e9crire \u00e0 propos de vos produits dans des blogs, remixent des videos de vos publicit\u00e9s sur YouTube. Ils vous d\u00e9finissent sur Wikipedia, se coalisent sur des r\u00e9seaux sociaux comme Facebook. Ce ph\u00e9nom\u00e8ne social, cette lame de fond (groundswell) a cr\u00e9\u00e9 un permanent et durable changement dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,5,6],"tags":[290,355,783],"class_list":["post-2437","post","type-post","status-publish","format-standard","hentry","category-europe","category-explorateurs","category-general","tag-explorateurs-du-web","tag-groundswell","tag-web-20"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pazAbl-Dj","_links":{"self":[{"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/posts\/2437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":0,"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-alexis.monville.com\/fr\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}